One of India’s leading automotive lubricants manufacturers, the company offers a wide range of engine oils and lubricants for cars, bikes, and commercial vehicles. Its sales ecosystem spans national distributors, auto part retailers, and lakhs of mechanics and garages, who are critical decision-makers when it comes to recommending and applying engine oil to end users.
The company had strong primary and secondary sales but no real visibility into tertiary sales i.e., actual product usage by mechanics at the last mile. Its existing reward programs were manual, slow, and inconsistent, with growing complaints from mechanics. With mechanics spread across India, especially in smaller towns and workshops, ensuring accurate tracking and timely reward delivery was operationally difficult. There was no reliable system to link product sales to specific mechanics.
Edenred designed a loyalty platform tailored to the mechanic ecosystem. Each product pack contained a unique QR code printed inside the oil container cap, that could only be accessed once the mechanic opened the bottle. By scanning the code, mechanics validated the sale and earned points in real time. Points could be redeemed for high-appeal rewards like gold coins, tools, and vouchers. The mechanic onboarding process was fully digitized and included KYC validation and internal approvals as defined by the company. Communications and reward catalogs were delivered via WhatsApp and email, and all reward redemptions were fulfilled digitally or to the mechanic’s address. Most importantly, the system gave the company its first-ever tertiary sales database, showing which mechanic or garage was driving what volume.
At Edenred India, we blend innovation, trust, and impact to help organizations unlock value—one reward, one transaction, and one relationship at a time
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