Customer Loyalty Program

Acquire, Engage & Boost LTV with Customer Loyalty Programs

Power high-performing customer loyalty programs that go beyond points and perks. Edenred’s digital customer rewards solution helps you acquire new users, engage them meaningfully, and grow their lifetime value

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A diverse group of customers sitting on a grassy field during sunset, engaging and interacting. Text boxes highlight customer achievements, such as referrals and spending in a Customer Loyalty Program, emphasizing Rewards Points and Gift Vouchers.

What’s holding you back?

Why Your Customer Loyalty Program Isn’t Driving Real Results

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Low Customer Engagement

Traditional customer loyalty programs lack relevance and fail to deliver timely, meaningful customer rewards.

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Manual, Complex Campaigns

Running promotions across multiple channels takes too long and burns out internal teams.

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No Clear ROI

You’re spending on loyalty, but can’t track how it impacts acquisition, engagement, or LTV.

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Low Customer Engagement

Traditional customer loyalty programs lack relevance and fail to deliver timely, meaningful customer rewards.

🧩
Manual, Complex Campaigns

Running promotions across multiple channels takes too long and burns out internal teams.

🚫
No Clear ROI

You’re spending on loyalty, but can’t track how it impacts acquisition, engagement, or LTV.

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Instant Reward Campaigns

Launch Customer Loyalty Programs in Days, Not Months

Go live with ready-to-use customer rewards across 25000+ SKUs without waiting on tech integrations or complex setup. Focus on outcomes, not operations.

A man holding a laptop displaying promotional offer details, including product specifics and a rocket icon, in a well-lit indoor setting. The image highlights elements related to a customer loyalty program, including retail amount and time limit for gift vouchers and rewards points.

Customer Loyalty Program

Customer Loyalty Program

Customer Loyalty Program

Customer Loyalty Program

Customer Loyalty Program

Customer Loyalty Program

Customer Loyalty Program

Customer Loyalty Program

Customer Loyalty Program

Customer Loyalty Program

Drive first-time conversions with targeted customer rewards like sign-up vouchers, referral bonuses, and welcome offers.
A young woman with long dark hair, wearing a striped shirt and beige pants, is walking on a city street while looking at her phone. A pop-up notification appears on her phone screen, promoting a discount on a One Plus device.

Customer Activation

Drive first-time conversions with targeted customer rewards like sign-up vouchers, referral bonuses, and welcome offers.
A young man wearing a black cap and white t-shirt sits on a bench using a smartphone. A graphic shows a message about a free trial offer and an Apple logo, promoting discounts on Apple products, suggesting a customer loyalty program.

Increase Customer Spends

Boost average order value or frequency by running spend-linked customer loyalty program campaigns with tiered or milestone rewards.
A man sitting on the steps of a van, using his phone. He wears sunglasses and casual clothing. On the screen, an email notification shows a limited-time reward offer for spending ₹25,000 to receive a coupon of ₹7,000, emphasizing customer rewards and loyalty.

Customer Renewal

Keep your customers subscribed or engaged with time-bound renewal incentives and loyalty-based reward offers.
A young man sitting at a desk with a laptop, smiling as he engages with a notification on his phone. The notification promotes an Amazon Prime Subscription renewal and highlights available coupons. A bowl of fruits is also on the desk. Keywords include: Customer Rewards, Rewards Points, Gift Vouchers, Gift Cards, Customer Loyalty Program.

Re-activate Churned Customers

Win back inactive or lapsed users with irresistible comeback offers and exclusive customer rewards based on their past behavior.
A woman wearing a blue face mask is sitting in a subway train, holding her phone. A notification appears above her, indicating a coupon for JBL accessories worth ₹7000, valid before December 31, 2025. This promotes a Customer Loyalty Program with Rewards Points and Gift Vouchers.

Personalized by Behavior

Deliver Targeted Rewards That Boost Engagement

Segment audiences and trigger customer rewards based on real customer actions like purchases, referrals, or milestones within your customer loyalty program.

Three young adults interacting happily outdoors, discussing rewards. Text bubbles indicate Kiram Manilal referred friends, Biren Yadav made his first purchase, and Nisha Patel spent ₹51000 in five months, highlighting a Customer Loyalty Program.

Let Customers Choose Their Redemption Options

Power your customer loyalty program with a wide range of customer rewards, from digital gift cards and curated experiences to premium merchandise. Boost engagement with redemption options that feel personal, valuable, and immediate.

Offer customers instant gratification with access to 25,000+ gift card options across 500+ brands.
A woman with shoulder-length dark hair smiles while looking at her phone, sitting on stone steps. Surrounding her are logos of companies like Starbucks, Puma, and Apple. Text at the bottom congratulates her on receiving a Team Applause Award.

Products & Merchandise

From gadgets to home essentials to appliances, reward your customers with tangible gifts they’ll love to unwrap.
A man holding a phone and smiling while checking his order status. On the left, images of a smartwatch, a vacuum cleaner, a TV console, a washing machine, and storage boxes. Circles with brand logos indicate order statuses: "Ordered," "In Transit," and "Delivered." Keywords related to Customer Rewards and Customer Loyalty Program subtly integrated.

Curated Experiences

Weekend getaways, adventure sports, wellness sessions - offer moments that create lasting memories.
A couple dining at sunset by the sea, sitting at a table with a phone notification beside them. The message indicates 5000 reward points redeemed at Maison de Lumière, inviting them to enjoy their dinner, highlighting a customer loyalty program.

Travel

Enable redemption for flight tickets, hotel stays, and travel packages for customers who love to explore.
Four friends standing together on a hilltop during sunset, with arms around each other. In the foreground, a notification from WhatsApp mentions plane tickets and a redeemable amount of ₹3000 for Air India, suggesting a travel context.

Luxury Goods & Gold

Add a touch of aspiration with luxury brands and gold coins, timeless rewards that feel truly special.
A woman with long hair smiles while using a smartphone on a boat. Various luxury brand logos, including BVLGARI, HERMES, and COACH, are displayed above her. The scene captures a joyful moment of engagement with modern technology amidst a vibrant waterfront.

Proven Business Outcomes

Increase Customer Retention and Lifetime Value

Keep customers coming back with smart rewards that reinforce habits. Designed to drive repeat purchases, upsells, and loyalty over time.

A man excitedly using a laptop in a dimly lit room, with colorful reward voucher images displayed on the screen. The message highlights a loyalty program offering a coupon of ₹5,000 for spending on gaming upgrades.

Built for Scale

Run Campaigns Across Channels and Regions

Whether you’re a fintech, bank, or FMCG giant, manage large-scale reward programs across geographies with centralized control and consistent brand experience.

A user wearing headphones is focused on a computer, with UI elements displayed on the left. The interface contains details about a product, location in South India, a time limit of 30 days, and a retail amount for purchase, conveying a customer rewards program context.

🎁 Types of Partner Gift Vouchers

Choose the right reward for every occasion, from flexible multi-brand vouchers to the latest products.

Let customers choose multiple brands from a curated list with one super voucher. Spend partially on one brand, and partially on another via a seamless digital experience.
A collage of various gift vouchers, including an Apple Voucher, Flipkart Voucher, and Starbucks Voucher, with amounts displayed. The image features a vibrant red 'Super Voucher' background. A happy woman with sunglasses is seen, celebrating customer loyalty program rewards.

Smart Voucher

Give the gift of choice with a single-brand selection at the user’s discretion. Recipients pick their preferred brand from a curated list and redeem the full voucher amount in one go.
A smiling man with a beard, wearing a black t-shirt and beanie, holds a smartphone while standing in front of a grey wall. The image features a red voucher labeled 'Smart Voucher' for an Apple gift, valued at ₹8000, with a validity of December 2025.

Product Voucher

Reward customers with a specific product - electronics, appliances, gadgets or more, without the hassle of managing inventory or shipping.
A smiling man holding a smartphone, with a close-up of a smartwatch displaying the time. The background features a sunny outdoor scene, along with a promotional red section that mentions an ₹8000 discount on a smart voucher.

Value Voucher

Choose a brand and denomination to suit your budget and reward moment. Delivered digitally for quick, easy redemption.
A smiling young man using a laptop in a dimly lit room, focused on the screen. A digital voucher on the side shows a Samsung logo, offering an ₹8000 discount on Samsung products, highlighting a customer loyalty program.

Discount Vouchers

Offer discounts on some of the biggest brands. Boost customer’s value perception. Great for ongoing contests, quizzes, or feedback loops.
A young man with a beard and a checkered shirt sitting at a desk, focused on his laptop. Discount gift vouchers from various brands, such as Amazon and Puma, are displayed on the screen, indicating customer rewards and loyalty program benefits.

Data You Can Use

Track Every Reward and Optimize Performance

Access real-time reports on reward redemptions and campaign performance to continuously improve your customer loyalty program ROI.

A laptop displays customer metrics and brand performance, including retention rates and redemption statistics for Air India, Amazon, and Puma, emphasizing a 25% increase in repeat visitors and a 35% boost in customer conversion, highlighting a successful Customer Loyalty Program.
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ISO 270001 certified for data security. You’re in good hands.

Integrations? We’re glad you asked.

Seamlessly connect with your ERP, CRM or Distribution Management Systems (DMS). Custom integrations built for your exact use case.

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A green chat bubble icon featuring a white speech balloon, typically used to indicate SMS features or applications, symbolizing communication, like the ones associated with Edenred software integrations.A blue cloud logo with the word 'salesforce' in white text inside it, representing the Salesforce platform. This logo is commonly used in discussions of software integrations, including Edenred software integrations.Zoho logo - Edenred Integrations
Gmail logoHubspot logo - Edenred IntegrationsA green WhatsApp logo displayed on a gray circular background, featuring a white speech bubble and a phone icon inside. The image represents communication through WhatsApp.A green chat bubble icon featuring a white speech balloon, typically used to indicate SMS features or applications, symbolizing communication, like the ones associated with Edenred software integrations.Zoho logo - Edenred IntegrationsA blue cloud logo with the word 'salesforce' in white text inside it, representing the Salesforce platform. This logo is commonly used in discussions of software integrations, including Edenred software integrations.

& more

A young woman with long, wavy hair wearing a pink sweater, smiling and holding a smartphone in her hands. The joyful expression reflects engagement, suitable for themes of Employee Rewards and Recognition and Employee Recognition.

& more

Why choose Edenred?

At Edenred India, we blend innovation, trust, and impact to help organizations unlock value, one reward, one transaction, and one relationship at a time

25yrs

Experience in India

Deep expertise built on decades of local market understanding and trust.

5000+

Corporate Clients

Partner of choice for leading enterprises across sectors.

25,000+

Reward Redemption SKUs

Unmatched choice across brands, categories, and experiences.

PAN India

Merchant Network

Seamless reward access across thousands of towns and cities. And many more via digital means.

Interested in a Customer Loyalty solution?

Speak to our sales team, and see how Edenred can get you up and running in just a few days.
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Build a Customer Loyalty Program That Drives Growth

A strategically crafted customer loyalty program can be the single most effective tool in retaining your best customers and increasing their lifetime value. Edenred’s CRM solution empowers brands to launch scalable, high-impact loyalty programs tailored to specific customer journeys, from acquisition to repeat purchases and beyond. With flexible campaign mechanics, real-time reward issuance, and access to a vast redemption catalog, you can shift away from generic point systems and toward outcomes that truly influence customer behavior. Whether you're in banking, fintech, or FMCG, our platform ensures that your customer loyalty program becomes a key driver of sustainable growth.

Boost Sales with Smart Customer Incentives

In today's hyper-competitive landscape, brands need more than just good products—they need intelligent engagement strategies. Customer incentives are a proven lever for accelerating conversions, nudging purchases, and encouraging repeat behavior. Edenred helps you design targeted incentive campaigns linked to customer actions, like signing up, making a purchase, referring a friend, or upgrading a plan. With the ability to personalize rewards by segment, timing, or spend thresholds, your brand can meet the customer exactly where they are in their journey. These customer incentivesdon’t just drive sales. They create positive reinforcement loops that turn one-time buyers into loyal advocates.

Streamline Customer Rewards Management at Scale

Managing large-scale loyalty and rewards programs often requires juggling multiple vendors, platforms, and internal teams—leading to delays, inefficiencies, and a lack of clear ROI. Edenred’s CRM solution simplifies this with centralized customer rewards management, giving you complete control over campaign logic, audience segmentation, reward triggers, and redemption data. Whether you're launching a festive promotion or a recurring retention campaign, our platform enables fast setup and seamless execution across geographies. With built-in reporting and analytics, marketing and loyalty teams can continuously optimize their approach and prove the impact of their efforts. Say goodbye to spreadsheets, say hello to smarter customer rewards management.

Set up and scale your customer loyalty program in a matter of days

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Why Invest in a Customer Loyalty Program

Increase Customer Retention

Loyalty programs give your customers a reason to stay. By rewarding repeat behavior and milestones, you reduce churn and increase repeat purchases, often at a lower cost than acquiring new users.

Boost Customer Lifetime Value (LTV)

Engaged customers tend to spend more over time. With a targeted customer loyalty program, you can influence purchase frequency, cart size, and upgrade behaviors that grow individual customer value.

Strengthen Brand Engagement

Loyalty programs keep your brand top of mind through regular touchpoints, personalized offers, and gamified experiences. Customers who feel rewarded are more likely to interact and advocate for your brand organically.

Reward Vouchers for Customers That Create Real Impact

One of the most effective ways to influence customer behavior is through immediate, tangible value. With Edenred, you can easily issue reward vouchers for customers that are relevant, personalized, and instantly redeemable. From cashback-style vouchers and tier-based incentives to real-time thank-you rewards, your team can craft experiences that create emotional connections and boost engagement. Our catalog spans over 25000+ SKUs across 500+ brands across retail, travel, food, wellness, and more, giving your customers the freedom to choose what matters to them. These reward vouchers for customers are more than just perks, they’re tools for performance marketing, loyalty, and retention.

Delight Your Audience with Gift Vouchers for Customers

Incentives work best when they feel personal, timely, and high in perceived value. Edenred enables you to issue gift vouchers for customers that are easy to deploy and even easier to redeem. Whether you're rewarding a high-spending customer, welcoming a new user, or celebrating customer anniversaries, digital gift vouchers offer the flexibility and impact traditional rewards can’t. Choose from leading brands in e-commerce, lifestyle, electronics, and experiences to match every demographic and occasion. With Edenred’s CRM tools, you can automate gift delivery, track redemptions, and use data to refine your approach over time, making your gift vouchers for customers part of a well-oiled engagement strategy.

Set up and scale a customised customer rewards program as per your exact requirement

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Frequently Asked Questions

What is a customer loyalty program?
A customer loyalty program is a structured marketing strategy designed to reward customers for repeat business, engagement, or referrals. These programs increase retention and help brands drive long-term value by offering rewards such as points, vouchers, or gifts.
How can customer incentives help increase sales?
Customer incentives motivate users to take desired actions—like making a purchase, referring friends, or upgrading a plan. Timely incentives such as vouchers or limited-time offers help accelerate conversion and improve campaign ROI.
What is customer rewards management?
Customer rewards management refers to the process of creating, executing, and tracking campaigns that offer rewards to your customers. With Edenred’s CRM solution, you can manage redemptions, target segments, and monitor reward performance—all from one platform.
What types of reward vouchers can I offer customers?
You can offer a wide range of reward vouchers for customers, including e-gift cards, cashback vouchers, dining offers, travel experiences, and merchandise. Edenred provides access to 500+ top brands across multiple categories.
Are gift vouchers for customers customizable?
Yes. Gift vouchers for customers can be customized based on value, redemption type (digital or physical), and brand. You can personalize them for birthdays, anniversaries, milestones, or promotional campaigns to make the experience more meaningful.
Can a loyalty program help reduce churn?
Absolutely. A well-executed customer loyalty program keeps customers engaged through rewards, recognition, and exclusive benefits. This creates emotional stickiness and reduces the likelihood of customers switching to competitors.
How long does it take to launch a rewards campaign?
With Edenred’s platform, most customer rewards management campaigns can be launched in a matter of days. Our plug-and-play voucher engine, redemption catalog, and expert support help you go to market faster
Is this solution suitable for all industries?
Yes. Edenred’s CRM solution is industry-agnostic and works well across sectors like BFSI, Fintech, and FMCG. Whether you're focused on customer acquisition, reactivation, or retention, our tools are built to deliver measurable impact.