Channel Partner Loyalty Program
Unlock channel sales performance, boost partner loyalty, and eliminate fraud with Edenred’s Channel Partner Loyalty Management platform. Built for brands that want more from their distribution network.
Talk to Sales
Why you need a Channel Loyalty Program
Talk to Sales
Beat your competition
Channel partners are more likely to prioritize your products when incentivised. Create tailored incentives that drive loyalty and reward top-performing distributors, pushing your brand ahead of competitors.
Fraud Control Built-In
Enable business KYC to ensure rewards only go to legitimate channel partners. Filter duplicate uploads, flag suspicious claims, and set multi-level approvals, so fraud is caught before it hits your budget.
Your channel isn’t one-size-fits-all and neither should your rewards be. Offer a mix of aspirational, practical, and memorable rewards that resonate with every partner type.
Flexible Program Design
Launch tiered programs, region-specific campaigns, or seasonal boosters, all from a single, customisable platform.
Scale Without Breaking
From tight dealer groups to nationwide networks, our platform scales effortlessly across industries and regions.
Real-Time Insights
From top performers to lagging zones , track it all live. Get the clarity you need to course-correct, fast.
Seamlessly connect with your ERP, CRM or Distribution Management Systems (DMS). Custom integrations built for your exact use case.
Talk to Sales
& more
At Edenred India, we blend innovation, trust, and impact to help organizations unlock value, one reward, one transaction, and one relationship at a time
A channel partner loyalty program works by rewarding channel partners such as wholesalers, retailers, dealers, and influencers based on predefined behaviours like sales achievements, SKU pushes, or campaign participation. The best channel partner loyalty program platforms enable brands to track performance, reduce fraud, and issue rewards like gift vouchers, merchandise, and travel incentives. A successful channel partner loyalty program also includes features like KYC verification, tier-based rewards, and dynamic reporting, helping you align channel incentives with business goals.
Channel partner incentives are one of the most powerful tools to improve indirect sales. By offering timely and relevant channel partner incentives, you give dealers and retailers a strong reason to sell more of your products over your competitor’s. Channel partner incentives can be structured around performance milestones, product launches, or even attendance at training programs. A data-driven platform ensures channel partner incentives are targeted, fraud-proof, and aligned with your overall sales strategy. With the right channel partner incentives, you unlock discretionary effort and deeper engagement across the value chain.
A successful channel loyalty strategy includes clear goals, structured rewards, easy redemption, and real-time visibility. The best channel loyalty strategy aligns business priorities (like boosting sales in specific regions or promoting high-margin SKUs) with partner motivations. A digital-first channel loyalty strategy reduces costs, eliminates fraud, and increases channel productivity. Whether you're building a new channel loyalty program or revamping an old one, ensure your strategy is built on performance data, automation, and scalable rewards.
Any company that sells through a distribution, dealer, or influencer network should implement a channel partner loyalty program. This includes industries like cement, construction, FMCG, FMEG, consumer electronics, automotive, and building materials. A well-executed channel partner loyalty program ensures that your partners stay motivated, loyal, and aligned to your brand goals. Even if you're a mid-size brand, a simple channel partner loyalty program can transform how your channel engages with your SKUs, promotions, and campaigns.
Yes, a digital channel loyalty program can significantly reduce fraud and complaints by adding controls like business KYC, data validation, and multi-level approvals. One of the biggest risks in traditional channel loyalty is fake claims, repeated uploads, or bias in incentive distribution. A modern channel loyalty program uses real-time monitoring and built-in fraud checks to ensure only verified claims are rewarded. Reducing fraud not only improves ROI, but also increases trust among genuine channel partners, making your channel loyalty program more effective and credible.