A fast-growing fintech app serving millions of users across India, offering digital payments, UPI transactions, and personal finance management tools. The company continuously innovates to deepen user engagement and monetization.
The fintech sought to diversify revenue streams and increase app stickiness amid intense competition. While UPI payments were core, user engagement was plateauing, and monetization beyond transaction fees was limited.
By integrating Edenred’s Customer Loyalty Solution rewards catalogue directly within the app, the fintech enabled users to redeem points and vouchers for a broad range of products and services. This not only generated new revenue through partnerships but also incentivized more frequent app usage. Integration was smooth, preserving user experience and enabling real-time rewards tracking. These benefits led to increased Monthly Active Users (MAUs) and greater usage of core UPI payment features.
At Edenred India, we blend innovation, trust, and impact to help organizations unlock value—one reward, one transaction, and one relationship at a time
Talk to Sales
