Logo of a popular fintech app in white
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Unlocking New Revenue and Engagement with Rewards Catalogue Integration

A leading fintech app integrated Edenred’s Customer Loyalty Solution rewards catalogue, creating a new revenue stream, boosting monthly active users by 10%, and increasing UPI payment transactions within the app.
A laptop with a credit card - signifying the rewards catalogue integrated on a fintech platform.

Brief Introduction to the company

What’s this company all about, and how exactly did they use Edenred?

Fintech

Industry

₹8,000 Crores+

Company Turnover

Customer Loyalty Solution

Product Used

10 Million+ Users

Size of the program
Logo of a popular fintech app in black
A leading fintech app integrated Edenred’s Customer Loyalty Solution rewards catalogue, creating a new revenue stream, boosting monthly active users by 10%, and increasing UPI payment transactions within the app.

About The Company

A fast-growing fintech app serving millions of users across India, offering digital payments, UPI transactions, and personal finance management tools. The company continuously innovates to deepen user engagement and monetization.

The Challenge

The fintech sought to diversify revenue streams and increase app stickiness amid intense competition. While UPI payments were core, user engagement was plateauing, and monetization beyond transaction fees was limited.

The Solution

By integrating Edenred’s Customer Loyalty Solution rewards catalogue directly within the app, the fintech enabled users to redeem points and vouchers for a broad range of products and services. This not only generated new revenue through partnerships but also incentivized more frequent app usage. Integration was smooth, preserving user experience and enabling real-time rewards tracking. These benefits led to increased Monthly Active Users (MAUs) and greater usage of core UPI payment features.

"The rewards catalogue integration has transformed our app experience, delivering both new revenue and higher user engagement. Our customers are more active and transact more frequently, making the app indispensable."
Product Manager, Rewards & Engagement, Leading Fintech App
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Impact Created

Key stats from the program and how Edenred impacted this organisation.

10%

Increase in Monthly Active Users (MAUs)

20%

Growth in UPI payment transactions within app

₹70 Crores+

Additional revenue generated in first 6 months

5%

Increase in user retention rates

Why choose Edenred?

At Edenred India, we blend innovation, trust, and impact to help organizations unlock value—one reward, one transaction, and one relationship at a time

25yrs

Experience in India

Deep expertise built on decades of local market understanding and trust.

5000+

Corporate Clients

Partner of choice for leading enterprises across sectors.

25,000+

Reward Redemption SKUs

Unmatched choice across brands, categories, and experiences.

PAN India

Merchant Network

Seamless reward access across thousands of towns and cities. And many more via digital means.

Connecting people globally since 1962

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6Crore+
users
10L+
corporate clients
20L+
partner merchants
~€45bn
in business volume

Explore how Edenred can work for you?

Let’s speak about how Edenred can help design and power a rewards solution for your employees, customers or channel partners today.
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