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Resources  •  Case Studies

Accelerating Loan Processing with Rewards-Driven Engagement

A leading NBFC leveraged Edenred’s Customer Loyalty Solution to tie rewards to key loan application steps, increasing loan disbursement rates by 28% while reducing customer response times and driving incremental revenue.
Two people sat across a white desk, signing on some official loan documentation. They also have a stamp on the table - to sign off on the papers.

Brief Introduction to the company

What’s this company all about, and how exactly did they use Edenred?

NBFC

Industry

₹10,000 Crores+

Company Turnover

Customer Loyalty Solution

Product Used

500,000+ Loan Applicants

Size of the program
Indian NBFC logo black
A leading NBFC leveraged Edenred’s Customer Loyalty Solution to tie rewards to key loan application steps, increasing loan disbursement rates by 28% while reducing customer response times and driving incremental revenue.

About The Company

One of India’s fastest-growing Non-Banking Financial Companies, providing retail and SME loans across multiple states. The NBFC focuses on digitizing loan origination to improve customer experience and operational efficiency.

The Challenge

The loan application process was largely commoditized and involved multiple manual steps, including document submission and branch visits for signing. . Customers were often shopping for other loan offers while processing the existing loan. There was no incentive mechanism in place to keep them on course for disbursement. This led to drop-offs, delays in processing, and lost revenue opportunities.

The Solution

Edenred’s Customer Loyalty Solution integrated a rewards attach feature that tied instant vouchers and points to critical milestones in the loan application journey, such as timely document submission and branch visit completion. This gamified approach encouraged customers to complete all steps promptly. Real-time tracking and automated reminders further reduced friction. As a result, the NBFC saw faster application processing, higher loan disbursement ratios, and improved customer satisfaction.

"Incentivizing each step of the loan process with rewards transformed customer behavior. We experienced faster loan disbursements and better customer engagement, significantly improving our business outcomes."
Product Manager, Lending, Leading NBFC
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Impact Created

Key stats from the program and how Edenred impacted this organisation.

9%

Increase in loan disbursement rate

35%

Reduction in average customer response time

₹40 Crores+

Incremental revenue generated from increased loan volumes

20%

Improvement in loan application completion rates

Why choose Edenred?

At Edenred India, we blend innovation, trust, and impact to help organizations unlock value—one reward, one transaction, and one relationship at a time

25yrs

Experience in India

Deep expertise built on decades of local market understanding and trust.

5000+

Corporate Clients

Partner of choice for leading enterprises across sectors.

25,000+

Reward Redemption SKUs

Unmatched choice across brands, categories, and experiences.

PAN India

Merchant Network

Seamless reward access across thousands of towns and cities. And many more via digital means.

Connecting people globally since 1962

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6Crore+
users
10L+
corporate clients
20L+
partner merchants
~€45bn
in business volume

Explore how Edenred can work for you?

Let’s speak about how Edenred can help design and power a rewards solution for your employees, customers or channel partners today.
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