One of India’s fastest-growing Non-Banking Financial Companies, providing retail and SME loans across multiple states. The NBFC focuses on digitizing loan origination to improve customer experience and operational efficiency.
The loan application process was largely commoditized and involved multiple manual steps, including document submission and branch visits for signing. . Customers were often shopping for other loan offers while processing the existing loan. There was no incentive mechanism in place to keep them on course for disbursement. This led to drop-offs, delays in processing, and lost revenue opportunities.
Edenred’s Customer Loyalty Solution integrated a rewards attach feature that tied instant vouchers and points to critical milestones in the loan application journey, such as timely document submission and branch visit completion. This gamified approach encouraged customers to complete all steps promptly. Real-time tracking and automated reminders further reduced friction. As a result, the NBFC saw faster application processing, higher loan disbursement ratios, and improved customer satisfaction.
At Edenred India, we blend innovation, trust, and impact to help organizations unlock value—one reward, one transaction, and one relationship at a time
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