US retail GCC logo white
Resources  •  Case Studies

How a US Retail GCC Transformed Its Workplace Culture with Recognition

With over 11,000 employees across India, the GCC of a leading US retailer wanted to foster a culture of appreciation, energy, and high performance. Edenred helped them build a recognition-led workplace that people loved being a part of, resulting in higher morale and stronger retention.
Retails store with multiple shelves with person browsing through the store.

Brief Introduction to the company

What’s this company all about, and how exactly did they use Edenred?

Global Capability Centre

Industry

40,000Cr+ (global)

Company Turnover

Employee Rewards and Recognition

Product Used

11,000+ employees

Size of the program
US retail GCC logo black
With over 11,000 employees across India, the GCC of a leading US retailer wanted to foster a culture of appreciation, energy, and high performance. Edenred helped them build a recognition-led workplace that people loved being a part of, resulting in higher morale and stronger retention.

About The Company

The client is the India-based Global Capability Center of a top 3 US retail chain, delivering digital, analytics, and operational excellence from its hubs in Bengaluru and Hyderabad. With 11,000+ employees and growing rapidly, the leadership team wanted to nurture a culture that mirrored their US HQ, one rooted in recognition, collaboration, and employee delight.

The Challenge

While the company offered great benefits and flexibility, internal engagement surveys showed that employees often felt their contributions went unnoticed, especially in cross-functional teams. Spot awards were inconsistent across managers, and recognition rarely reached beyond annual awards. The leadership team wanted to fix this: they sought a platform that could power daily appreciation, reinforce performance values, and make the office culture truly magnetic.

The Solution

Edenred’s ERM platform was rolled out across the India GCC locations, enabling real-time, cross-level recognition mapped to performance behaviors and company values. Through easy-to-use spot awards, peer-to-peer recognition, and manager-driven rewards, the company energized its teams. Employees could choose from a rich mix of rewards, from gadgets and gift cards to premium experiences like luxury hotel stays, fine dining, and wellness retreats. The physical reward catalogue came with Edenred’s fulfillment support, no admin burden, no delivery hassles. Integrated leaderboards, social feeds, and celebration workflows turned recognition into a core part of everyday culture.

“We wanted our people to feel valued every day, not just during appraisals. With Edenred, recognition became effortless and exciting. Our culture now celebrates people, and that’s made our workplace a magnet for top talent.”
CHRO, Global Capability Center (Retail)
quote 3quote

Impact Created

Key stats from the program and how Edenred impacted this organisation.

+19 points

Increase in employee sentiment around feeling valued

3X increase

In manager-led spot recognition within 6 months

85% platform adoption

Among eligible employees across Bengaluru and Hyderabad

12% increase

In quarterly office attendance by choice

Why choose Edenred?

At Edenred India, we blend innovation, trust, and impact to help organizations unlock value—one reward, one transaction, and one relationship at a time

25yrs

Experience in India

Deep expertise built on decades of local market understanding and trust.

5000+

Corporate Clients

Partner of choice for leading enterprises across sectors.

25,000+

Reward Redemption SKUs

Unmatched choice across brands, categories, and experiences.

PAN India

Merchant Network

Seamless reward access across thousands of towns and cities. And many more via digital means.

Connecting people globally since 1962

Talk to Sales

arrow
6Crore+
users
10L+
corporate clients
20L+
partner merchants
~€45bn
in business volume

Explore how Edenred can work for you?

Let’s speak about how Edenred can help design and power a rewards solution for your employees, customers or channel partners today.
Talk to Sales