Product Marketing Manager - India

WHAT IS EDENRED?

Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting more than 60 million users and more than 2 million partner merchants in 45 countries via 1 million corporate clients. Edenred offers specific-purpose payment solutions for food (such as meal benefits), engagement (such as gift cards and engagement platforms), mobility (such as multi-energy solutions, including EV charging, maintenance, toll and parking) and corporate payments (such as virtual cards). 

True to the Group's purpose, "Enrich connections. For good.", these solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency, and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and sustainable mobility.

Edenred’s 12,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day. In 2024, thanks to its global technology assets, the Group managed close to €45 billion in business volume, primarily carried out via mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40, CAC 40 ESG, CAC Large 60, Euronext 100, Euronext Tech Leaders, FTSE4Good, DJSI Europe Index, DJSI World Index, and MSCI Europe.

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YOUR ROLE

We are looking for a customer-obsessed and execution-driven Product Marketing Manager – India who will sit at the intersection of Global Product Strategy and Local Go-To-Market Execution. This role will own how our products are positioned, launched, adopted, and scaled in the Indian market while acting as a strategic bridge between global product teams and local Sales, Marketing, and Client Success functions. The ideal candidate combines strong B2B SaaS product marketing fundamentals with deep understanding of the Indian enterprise buyer.

• Own the end-to-end product marketing strategy for India across SaaS and gifting/rewards solutions, aligned to business goals and product roadmap.
• Lead go-to-market strategy and execution for all new product launches, feature releases, and partnerships in India, in close collaboration with Product, Sales, Customer Success, and Growth teams.
• Act as the primary bridge between Global Product teams and India GTM teams, ensuring seamless translation of global product strategy into strong local execution.
• Develop clear product positioning, personas, value propositions, and differentiated messaging for key Indian buyer segments (HR, Leadership).
• Build and manage India-specific launch plans, sales playbooks, pitch decks, battlecards, case studies, demo narratives, FAQs, and enablement assets.
• Serve as the continuous voice of the India market by driving deep customer, merchant, and competitor insights into product, pricing, packaging, and growth strategy.
• Enable Sales and Client Success teams through regular product training, certifications, updates, and objection-handling frameworks to improve win rates, deal velocity, and platform adoption.
• Drive alignment through regular global PMM syncs, ensuring India teams are informed, aligned, and fully equipped for execution.
• Support marquee enterprise pitches, analyst interactions, customer forums, and leadership presentations as a product evangelist.
• Partner closely with Growth Marketing to drive product-led campaigns, feature adoption programs, lifecycle marketing, and upsell/cross-sell initiatives.
• Track and optimise product and GTM performance across the full funnel - acquisition, activation, adoption, expansion, and revenue - using data and structured insights.
• Localise global messaging, launches, playbooks, and frameworks for the Indian market in close collaboration with Global PMM teams.

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YOUR PROFILE

• 3-6 years of experience in Product Marketing, preferably in B2B SaaS, HR Tech, Martech, Fintech, or enterprise platforms.
• Strong understanding of Indian B2B buying behaviour, enterprise sales cycles, and multi-stakeholder decision-making.
• Tier 1 MBA (ISB, IIMs, or MBA from equivalent institutes) preferred, but not essential.
• Proven experience owning go-to-market strategy and execution for multiple products or feature launches.
• Exceptional storytelling and positioning skills with the ability to simplify complex products into compelling customer value.
• Strong analytical mindset with ability to derive insights from market, customer, and performance data.
• Proven ability to work cross-functionally with Product, Sales, Marketing, and Client Success teams.
• Hands-on experience building sales enablement assets including pitch decks, battlecards, case studies, demo scripts, and FAQs.
• High proficiency with tools such as Salesforce, HubSpot, analytics platforms, and product feedback systems.
• Outstanding verbal, written, and visual communication skills with confidence in executive-level presentations.
• High ownership, execution focus, and comfort working in fast-scaling environments.

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OUR COMMITMENT

Edenred is all about meritocracy. You come as you are, and you contribute. Indeed, the Edenred Group recognizes, recruits and develops all talents and singularities. We are committed to preventing all forms of discrimination and to providing all our candidates with equal opportunities regardless of their gender and gender expression, disability, origin, religious belief and sexual orientation or any other criteria.

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